BORNTOSTANDOUT® emerges as a cutting-edge fragrance brand from the vibrant streets of Seoul's iconic Itaewon district. With an avant-garde spirit, BORNTOSTANDOUT challenges norms and captivates with its daring concept and unforgettable scents.

BORNTOSTANDOUT embodies a perfect blend of contemporary allure and niche charm, disrupting industry standards and igniting a sensation across Asia's perfume scene.

Now making its mark in Vietnam through exclusive distribution by Heimat Global Trading, BORNTOSTANDOUT promises an unmissable olfactory journey for 2024.

BORNTOSTANDOUT - We rebel against the standards.

WHITE PORCELAIN

The perfume bottle of BORNTOSTANDOUT® is a re-interpretation of Joseon white porcelain bottles which feature spacious structure, elegant atmosphere, and dignified aesthetic quality.To dramatically depict the identity of the brand, which is sensual and decadent, we replicated refined yet voluptuous curvature of white porcelain, and pure-white color as the basis of the perfume bottle. Crimson Red, a color that may be the most dramatically contrasting color to our white, is used to represent our unorthodox and provocative identity.

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DIRTINESS

Dirty desires are inherent within ourselves. Abstemious way of life is praised, and restraining yourself from surfacing any desires are encouraged.But regardless of which era we live in, desires exist. And their fundamental nature isidentical. Dirty. Sometimes obscene.It is also a metaphor of False consciousness of Confucian values - “We, too, are humans.”Can the walls and boundaries of the society cover our desires?A theme that is so oppressed in the society due to external forces. With an experimental trials using white porcelain, which is long established and traditional, to re-interpret inherent desires’, we highlight it in a paradoxical manner.