BORNTOSTANDOUT - AZMAN - ODDITY - ALTRA - RHIZOME - ELISIRE - FOLIE - O’DOUDS - MODERN PIRATE - FIRSTHAND

Brand Harmony

Heimat leads a brand ecosystem where shared values create a seamless and resonant experience for partners

Authentic Experiences

True to you - Uncover extraordinary brands with us, offering diverse paths to live authentically—bold and free. Join our journey as we are with you to explore and evolve into your best self every day

Strategic Partnership Excellence

Heimat excels as a strategic partner, tailoring ecosystems that ensure partners thrive in the Vietnamese market


Let Us Be Your Partner

Heimat brings your products to Vietnamese customers.
With experience and a deep understanding of the Vietnamese market, Heimat confidently brings your brand to the hands of consumers with the most appropriate quality and value. Recognizing and valuing the differences, we always strive to bring each brand the most suitable approach and market expansion strategy in Vietnam.


With outstanding services including importation, distribution, and commerce, Heimat has all the solutions for brands entering the Vietnamese market.

BORNTOSTANDOUT® (BTSO) is a contemporary perfume house born in Seoul, South Korea.

True to its name, BTSO makes an impression at first sight – with a concept and fragrance that leaves a strong impression.


Our Value Partners

Book Appoinment

Let's build something great together